The Rise of Amazon Product Videos in 2025: Why Your Brand Needs to Start Now
Looking for advice on how to sell on Amazon in UAE? When you realise that product videos are the in thing, you might want expert help with that, because it is that day and age where consumer attention spans shrink, and expectations rise, so most often you don’t get a second chance at this. While static product photos and a written description will help introduce a product to the customer, it is the videos that deliver the final punch, especially in the year 2025, and beyond.
Videos being one of the most powerful tools in your arsenal, with over 80% higher conversion rates, you need to engage with experts to know how to sell on Amazon in Dubai? Partnering with experts like Amazon Marketing can help you master the medium.
Why is it important to know that videos can make an impact on Amazon?
If you need tips on how to sell on amazon in UAE, understand this – product videos are a must-have in 2025
Posting video content is no longer an extravaganza, users expect it.Seeing the videos of the product they are browsing on the internet will increase their likelihood of buying. It’s not just about visual appeal that they appreciate, or the tutorial on how they can use the product—it’s about trust, understanding, and confidence that they get when they interact with the brand.
Check out some reasons on why you need to know how to sell on amazon Dubai:
Improved Conversion Rates: When you have an engaging video on the Amazon seller site, it would encourage the people to make a purchase.
Reduced Returns: The product video should explain how the customers can use the product. The chances of returns and exchanges will be considerably reduced when they understand how a product works and what it looks like in real life.
Better Mobile Engagement: Make sure the videos are optimised for mobile devices, because that’s where you will get most of your customers from.
Boost SEO & Visibility: Amazon’s algorithm highlights product listings with compelling content, including videos. Well-made dynamic videos boost your product’s organic ranking within Amazon search results. This would not only increase visibility for your brand on the platform, but your product will be featured in Amazon’s video carousels as well.
What all can you do to make the videos interesting and dynamic
Not all videos are created equal. A well-crafted Amazon video is concise, informative, and professionally branded. It should answer customer questions before they ask them and showcase your product’s unique value.
Here’s what works best:
Product Demo: The Hook Matters: When you start the video, at the beginning, it should grab attention immediately with a benefit or visual.
Unboxing Experience: The video should capture the packaging with the brand logo, and other details. Make sure to create a wonderful first impression
The Product in Action: Not just the static shots, you can show the item in action. This is where you highlight functionality, use cases, and features of the product through real-life scenarios.
Voiceover or Narration: The narrator’s language and intonation should match your brand’s tone, while explaining the product usage.
Text Overlays: Along with the narration, the video should Include subtitles, benefits, or feature callouts right from the beginning to reinforce key features and benefits.
Music: Music adds energy and flow to the narration, so choose the music that goes with the theme.
Include a CTA (Call to Action): Ensure the video has a clear CTA.
It is important to partner with digital marketing experts to effectively implement a good and dynamic video and integrate them into a winning Amazon strategy. If you are looking to explore how to sell on Amazon UAE, get in touch with Social Media Marketing today!
