Amazon’s Algorithms: Why Aren’t My Products Ranking Organically, and How Can SEO Fix It?
Amazon is a very popular marketplace for sellers in the UAE, and because of the high-stakes arena, there are thousands of products competing for top spots. The Amazon search algorithm is what determines the difference between obscurity and success of your brand, and did you know that there is one powerful, complex entity – A9 that rules your success. If you are looking to surge forward on Amazon marketplace, then you need to hire Amazon account management services, because they certainly know the tricks of the trade.
Learn More About The A9 Algorithm?
Amazon’s A9 algorithm is not at all like Google. Google focuses on content authority and backlinks, while A9 acts as the brain behind product search and discovery. This means that this algorithm is capable of predicting which products a shopper is most likely to buy, and which they are likely to ship. The role of this algorithm is to bring a high conversion rate for Amazon.
So this algorithm focuses on only one metric: conversion probability. With the help of the Amazon account management agency, you will be able to find the answer to how to generate a sale if your product is shown to a specific customer. If your product demonstrates higher conversion, then it will receive premium placement in search results. This is where professionals can help you , because they will take a conversion-focused approach so your visibility on Amazon isn’t just about keywords or advertising spend, but rather about whether it satisfies customer needs and gives them better performance than similar products in the market. The Amazon account management services work on this fundamental principle ,and will be able to bring you success in Amazon platforms.
Two Two Main Factors That The Algorithm Analyses
Of course, there are thousands of factors that the algorithm analyzes, but you can categorize them into two main buckets: Relevance and Performance.
1. Relevance Factors (How People Find You)
Relevance – Is your product relevant enough to be shown when a shopper makes a request in the search query? For example, if someone types sports shoes, your product will not display if you deal in cricket bats, so here your product isn’t relevant, and so the performance doesn’t matter. But if you do deal in sports shoes, here’s how the Amazon account management agency would make sure you are “relevant”.
Keyword Optimization: Incorporating Arabic and English keywords to get featured.
Listing The Product in Product Category: Check whether your product is listed in the correct category.
Detailed Product Information: Accurate information about the product encourages buying, and chance of customer re-purchase.
Performance Factors (Will People Buy From You)
The performance factor will tell whether customers like and trust your product. Here’s how they determine it.
Sales Velocity (Conversion Rate): If you have a high sales velocity, it means your product satisfies customer intent, and that sends a positive signal to A9.
Click-Through Rate (CTR): Analyse the CTR rate, to see whether the shopper clicks through your listing.
Customer Reviews and Ratings: Analysing the ratings and recent, positive reviews because the algorithms take them seriously.
Inventory Levels: Out of stock? A9 penalizes products that go out of stock regularly.
Conclusion
Amazon Marketing, experts in Amazon account management services customize strategies that address the specific market dynamics of the UAE. They make sure that your products follow all the rules mandated by Amazon, so your brand will be positioned to dominate the search results.
