Amazon Ads in 2025: What’s New and How to Maximize ROI on Every Dirham Spent

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How to sell on Amazon UAE is the first question every UAE seller wants to know, and with all the changing trends it is obvious that the answer increasingly depends on smart advertising. This is also important that you work with a team that possesses a keen understanding of platform-specific strategies. If you are looking for the best agency that would help bring forth a host of new features and trendy tactics that, when used correctly, can transform your Amazon business, you can work with Amazon Marketing. If you are looking for the latest trends on how to sell on Amazon Dubai the are the right people to guide you. Here in this blog, they have shared a practical guide to what’s new in Amazon Ads this year and five tactics that drive returns. Mainly designed for sellers in the UAE and Dubai!

How to sell on Amazon UAE – Know what’s on Amazon!

You already know that knowing how to sell on Amazon Dubai means being visible at the right time, and staying ahead of the competition. 

  • Never Forget Data-Driven Approach

Use keywords that are specific to the Dubai market, and your products will be optimized correctly. The A10 algorithm, the latest in Amazon’s search ranking system focuses on quality tactics that triggers organic engagement – high-quality product images, compelling bullet points, A+ content.

  • Short-Form Video Everywhere (Native + Display)

Amazon’s new AI video builder helps create awesome videos that let brands generate quick product clips to boost engagement. These can be used as Sponsored Brands video and Sponsored Display video. The ideal duration would be 6–15 second clips with a clear CTA to buy.

  •  Audience targeting with Amazon DSP 

Through Amazon DSP, or Demand-Side Platform, you can target which app, domain, device, or location to focus your ads on. You can make finer bid adjustments, and divert the budget to environments that convert best. With excellent data and targeting, it is possible to lower wasted spend and focus on areas where the purchase velocity is high. 

  • The Hybrid Model Of Automation With Ai And Manual Tweaking

AI Automation makes it possible for fast AI video generation and image tools, but for it to be more effective, you need to combine manual testing to secure the most effective options. AI tools can help you with multiple ad variations in the blink of an eye, but you need to create A/B tests on headlines, thumbnails, and opening hooks. The right combination would give you lower CPC and boost conversion rates. 

  • Localised searches for Dubai, UAE, etc

When you are looking for how to sell on amazon Dubai, it means you have to  localize creatives and deliver strategies that offer improved click-through and conversion.

Work with Amazon Marketing to create Sponsored Products, design and post short videos on a larger scale, optimize DSP bids, and target product offerings for UAE customers. Selling on Amazon UAE requires a strategic approach, and they are the right people to give you the maximum returns on every dirham spent!

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